Tips for Women to Succeed a Restaurant Business

Women
While women make up around 50 percent of the population, only 20 percent of f&b and small businesses in India are owned by women.

By Sakshi singh , Contributory Author

16 Sep 2022 | 21 min read

In previous decades there was not enough women in the restaurant industry to look for a direction nor has there been a clear path to follow because there were a very few women in the sector. While women make up around 50 percent of the population, only 20 percent of f&b and small businesses in India are owned by women. Although 60 percent of women have worked in the industry at some point in their life, roles for women in management, specifically in the restaurant business, have been limited.  

Having a lack of female representation in the restaurant business meant women had to begin their journey without advice from women who had previously been in their shoes. The disparity between women trusted with front of house duties versus chef or cook positions in the back of house is striking as is the disparity in responsibility between fine dining and family/casual restaurants.

But even when women take positions in the restaurant industry who manages them can make a strong difference in their experience and success overall. In restaurants without female leadership, the work culture for female chefs and servers is often described as strained at best, toxic at worst. The call for consistent gender equity in the workforce on all levels is seen as key to ensuring women are given the best chances to succeed.

We are thrilled to share advice for women interested in the restaurant business by women who are mastering the art of restaurant business; so they have the tools they need to work in this incredible industry. Whether it's trusting instincts or ignoring the competition the powerful women of the industry knows how to stay successful in the rapidly-changing food world.

Remember to be confident 

While the restaurant industry has made incredible strides to increase its diversity and inclusion, the industry is still dominated by men at the executive and upper management levels. With a small number of women to look to as examples in restaurant leadership, those entering the restaurant business should remember their unique differentiators and have confidence in themselves. 

Shivi Sharma founder of Solasta Cafe says the first most important thing which every women need to understand is that there is nothing which a man can do that women can’t. For a women, it might become difficult at times because it is man dominated industry and people don’t take us seriously but currently that thinking is changing. 

“The only tip I want to give to women coming to restaurant industry is that don’t think that only Man can run restaurant, you also can! The strong thinking itself will make your journey successful,” she added. Even though the room may be filled with men, women are needed at the table and their voices should be heard. It’s important for women to know their worth and exude confidence. 

Get involved in all aspects of your business

The restaurant industry is incredibly complex with many moving parts. To be a leader, one must understand all aspects of the business from supply chain to finances to hiring. It’s important to learn and be involved in all aspects of restaurant operations to establish credibility and confidence from everyone in the company. Learn a bit about each role in the business, develop relationships with the team members at all levels, and be willing to get your hands dirty.  

“Although nothing comes easy in any sector but the biggest lesson I have for women interested in getting involved in the business would be to have grit and grace. Working in this fast-paced and ever-evolving industry means you’ll need to be willing to roll up your sleeves, get to work and, most importantly, roll with the punches. As everyone has seen during the pandemic, the restaurant industry has experienced many ups and downs along with the economy,” Mehru Luthra and Priyanka Luthra from Romeo Lane Delhi shared. 

Be the face of the brand

For women starting in the industry, it is imperative to ignore typecasting at all costs. Don't allow yourself to be pigeonholed into gender-specific roles and instead, one must strength and capabilities as a successful business leader.  

Aavika Chhawcharia, co-founder of Honey and Dough says that women can be in the restaurant industry and can run it equally well. “The only tips I would like to suggest is that first of all be the face of the brand, it might be slow process but acceptance will surely be more. Connect with other female entrepreneurs as well it gives self boost and ofcourse more strength. There will be many challenges but don’t let any challenges bring you down,” she shared.

Take Off the "Gender Goggles"

Gender and success shouldn't correlate. The basic requirements for starting a successful food business are gender neutral and equally applicable to men and women. One needs to have an excellent (innovative) idea, a clear vision, a good plan including a financial one, a good team, unshakable determination, perseverance, be prepared for sacrifices, invest huge effort and time and finally demonstrate patience irrespective of gender.

“As a woman, however, we can and should bring those qualities which are unique to us, to the table and use them intelligently to increase our chances of success. These are mainly, mental alertness, intuition, spiritual qualities of love and service, capacity to listen, empathy and endurance which are more feminine in nature,” Christine Samandari, co-founder of L’Opéra added. 

Never stop learning 

In addition to being incredibly complex, the restaurant industry is also continuously evolving. No one could have predicted the growing popularity and need for a customer experience like curbside pickup five years ago. To keep up with, and stay ahead of trends, keep education as a top priority and never stop learning. 

Great mentorship can come from anyone who has experience in the industry and is willing to provide coaching. In addition to looking within the restaurant there are plenty of organizations and associations, like Indian Women in Hospitality (IWH) where newcomers can find great mentors.  

Finding other women in business to connect with can be an inspiring and empowering way to stay motivated during good, and trying times. The example of more women stepping up in the industry shows others that they too can achieve success and are needed in the restaurant business.  

In previous decades there was not enough women in the restaurant industry to look for a direction nor has there been a clear path to follow because there were a very few women in the sector. While women make up around 50 percent of the population, only 20 percent of f&b and small businesses in India are owned by women. Although 60 percent of women have worked in the industry at some point in their life, roles for women in management, specifically in the restaurant business, have been limited.  

Having a lack of female representation in the restaurant business meant women had to begin their journey without advice from women who had previously been in their shoes. The disparity between women trusted with front of house duties versus chef or cook positions in the back of house is striking as is the disparity in responsibility between fine dining and family/casual restaurants.

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