Post Covid-19, healthcare, and nutrition have been at the forefront of consumer preferences, propelling India's wellness market to new heights.…

The D2C (direct-to-consumer) concept has increasingly gained a strong foothold in recent years. This can be attributed to the distinct benefits that…

In the last couple of years, several aspects of the business have been changing rapidly, like research and development, products and customers,…

Direct to customers is a retail model where the company directly sells one single product or a couple of products directly to the end customers via a…

The transition from conventional business models like B2B (business-to-business) and B2C (business-to-consumer) to more purchaser models like B2B2C (…

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. Traditionally…

In India, there are over 5 lakh brands on Amazon alone. To stand out in this red ocean of e-commerce brands is the biggest challenge for aspiring D2C…

We live in the golden age of D2C brands that have made their mark in the world. D2C brands were once dominated by the CPG giants, with the widespread…

There has been a rise in D2C brands and a structural shift in consumer behavior fueled by the COVID-19 pandemic, rising internet users in India, and…

Building a brand from scratch particularly when it is in a new segment or a category and then keep working on it when nothing goes right and no one…

The D2C sector continues to make a lot of buzz in the industry. As per the latest report, the sector is expected to touch $100 billion by 2025. This…

The Future of Marketing, simply termed, Influencer Marketing is gaining popularity as the preferred choice for brands to grow awareness and drive…