In the realm of experiential marketing, there are countless things that one needs to keep in mind when it comes to thinking of new ways for products…

As a virtual entertainment advertiser, you’re liable for meeting an extensive rundown of goals. Return on investment (ROI) which looks at the…

India’s retail sector was worth $836 billion in FY 2022, with a staggering 81.5 percent contribution from traditional retail, organized brick-and-…

Online shopping has become part and parcel of our lives today. From stationery stores to traditional shops and apparel outlets, most businesses have…

We define L-Commerce as ‘decentralized e-commerce platforms’ optimized for sustainable local living. While the concept of Open Commerce too was…

Following the pandemic, the phrase ‘omnichannel’ has emerged as a new catchphrase. Brands are aggressively turning toward omnichannel commerce to…

The profusion of e-commerce apps and platforms in India has understandably raised questions about their sustainability. Only a handful of businesses…

Digitalization has picked up the pace with the pandemic outbreak. Simultaneously, Covid-19 also expedited the growth of the e-commerce sector and…

The retail industry has been pressurized by digital transformation more than any other industry as it has always been at the forefront of…

It is a great time for wellness entrepreneurs at work. The Covid-19 pandemic has made the world more susceptible to health-related measures and…

Social commerce is a growing industry in India and its expansion was accelerated by the global pandemic. Social commerce as a sector has the…

Today, most consumers base their shopping on choice and convenience. Thanks to the pandemic, shoppers across India have been viewing e-commerce…