By Chef Arvind Prasad, Founder and Director of Academics, Whitecaps International School of Pastry
Jul 04, 2023 / 5 MIN READ
Keeping up with trends is more than simply a need as today's consumers’ transition into tomorrow's consumers. The consumer base of the bakery cafe business is evolving, and this is no exception. Start-ups are challenging the doyens of baking with new goods and fresher concepts every day. The pandemic has expedited these developments even more.
Trends to Watch in Bakery Cafe Business:
Consumer Demand for Aspirational Foods: The list is infinite, including gluten-free cakes, multi-grain cookies, and tastier bread and buns, but at its foundation is the desire for delectable food. Despite having some of the highest calorie counts per rupee, many customers are ready to spend more for the satisfaction they crave. In other categories, such as white bread to milk bread, milk to brown, and now multi-grain whole wheat, customers have seen comparable upgrades as they transitioned from glucose to milk and from milk to butter cookies today's versions are packed in fibre, gluten-free, and fortified with minerals like calcium.
Reimagining Old Favourites: Another group of customers yearns for nostalgic flavours from the past, particularly comforting fragrances from their youth, while some consumers desire novel flavours and benefits. Antique bakery-cafes have a homely vibe and are more likely to fit the schedule well in the coming months. Customers are always searching for locally produced alternatives to goods like sourdough bread, muffins, pretzels, and other famous ethnic Indian aromas, like Kesar Pista and Chaat masala, in their food.
Being Mindful of Our Food Choices: Consumers are debating the nutritional worth of calorie-dense, decadent baked goods. Hence, bakeries must reconsider popular recipes from a healthy perspective. Whole wheat bread, fruit fortification, and other healthier options have become standard due to the need for alternatives among customers, especially after COVID. A shift to a plant-based diet is due sooner than later, especially concerning egg substitutes. Although eggs are a crucial ingredient in bakery goods, plant-based bakeries have gained popularity as consumers look for vegan and egg-free options. Natural products are in high demand, particularly from a healthy perspective. The appeal of organic foods like flax seeds, bananas, tofu, and plant butter will increase.
Immersive Experiences Made Possible by Technology: Consumers today seek an immersive experience when purchasing luxurious goods that might have previously just referred to flavour, sight, and texture. However, customers will view future meals as immersive experiences, and bakeries will be no exception. Consumers view food as engagement and sustenance, from virtual luncheons to personalised baking kits. With the development of technologies, businesses have to utilize the power of technology to create increasingly individualized, immersive, and engaging experiences for each customer.
An Inspirational Meal: The bakery and alcoholic beverage industries are currently engaging in a "flavor swap," as bakers add gin, flavored liqueurs, and even sparkling wine as flavor notes to add modern overtones to their products. Thus, the relationship between alcohol and the bakery industry successfully provides customers a multi-sensory experience.
The key to the bakery cafe industry's success is adapting to evolving marketplace dynamics by implementing innovative business strategies.
Keeping up with trends is more than simply a need as today's consumers’ transition into tomorrow's consumers. The consumer base of the bakery cafe business is evolving, and this is no exception. Start-ups are challenging the doyens of baking with new goods and fresher concepts every day. The pandemic has expedited these developments even more.
Trends to Watch in Bakery Cafe Business:
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