Retail & Business

Retail & Business

The Gen Z Effect: How Digital Natives are Shaping the Future of Consumer Engagement
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  • 13 Min Read
Retail & Business

In today's retail world, digital marketing is constantly evolving, with trends changing as quickly as social media updates, driving a significant…

  • By Aritra ghosh
Embracing Unified Commerce in FMCG
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  • 7 Min Read
Retail & Business

In the dynamic landscape of Fast-Moving Consumer Goods (FMCG), companies face unique challenges when trying to implement unified commerce, primarily…

  • By Vaishnavi gupta
Inside SUGAR Cosmetics' Strategy for Profit and Market Dominance
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  • 8 Min Read
Retail & Business

SUGAR Cosmetics, founded by Vineeta Singh and Kaushik Mukherjee, has emerged as a powerhouse in the Direct-to-Consumer (D2C) industry. The brand,…

  • By Aritra ghosh
Ease My Trip: From Humble Beginnings to Global Aspirations
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  • 8 Min Read
Retail & Business

Since its inception, Ease My Trip has navigated a remarkable journey, evolving through multiple phases to become one of India's leading online travel…

  • By Vaishnavi gupta
In a landscape marked by change and competition, the ability to adapt, innovate, and prioritize customer needs emerges as the guiding principles for success. As the journey of D2C brands unfolds, one thing remains certain: the future of retail belongs to those who dare to embrace change and chart a course towards innovation.
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  • 11 Min Read
Retail & Business

The IReCxD2C Summit in Bengaluru served as a critical touchpoint for direct-to-consumer (D2C) brands and industry leaders to dissect the evolving…

  • By Aritra ghosh
Navigating the Modern Marketing Landscape
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  • 6 Min Read
Retail & Business

In an era defined by rapidly evolving consumer behaviors and technological advancements, marketing strategies have undergone a significant…

  • By Vaishnavi gupta
200 Million Online Shoppers: How India's Digital Economy is Skyrocketing
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  • 9 Min Read
Retail & Business

India's digital commerce landscape is vibrant and full of potential. The country's large, young, and digitally savvy population, coupled with robust…

  • By Nandini banerjee
Crafting a Winning Omnichannel Strategy
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  • 10 Min Read
Retail & Business

In today's rapidly evolving retail landscape, omnichannel strategies have become crucial for brands aiming to achieve both short-term growth and long…

  • By Vaishnavi gupta
How Amazon Business is Empowering MSMEs of India
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  • 7 Min Read
Retail & Business

In 2017, Amazon Business launched in India with a bold vision to revolutionize the country's procurement landscape. Over the past six years, this…

  • By Nandini banerjee
 How Yash Dongre Reinvented Anita Dongre’s Digital Presence
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  • 6 Min Read
Retail & Business

Yash Dongre, President of House of Anita Dongre Pvt Ltd, carries forward the legacy of his mother, Anita Dongre, whose journey from a small balcony…

  • By Nandini banerjee
Paragon Targets Northern Region and Tier II & III Cities for Expansion
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  • 8 Min Read
Retail & Business

For five decades, Paragon Footwear has cemented its reputation as one of India's most trusted and credible brands, winning over customers with its…

  • By Vaishnavi gupta
Pioneering a Sustainable Future
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  • 10 Min Read
Retail & Business

As the world grapples with the pressing need for sustainable practices, leading brands across various industries are taking significant steps towards…

  • By Vaishnavi gupta
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