When a single Instagram post can tip the scales of consumer sentiment, it’s no longer about putting a famous face on a…

In India’s rapidly evolving retail ecosystem, brands are increasingly leaning into consumer-first strategies, hyper-…

The beauty and personal care industry in India is undergoing a transformational shift, driven by a growing focus on…

In a world constantly reshaped by geopolitics, pandemics, and technological shifts, the once-linear pathways of global…

India's retail landscape is undergoing a seismic shift. With the post-pandemic resurgence, the rules of the game have…

In an era where consumer preferences shift with the swipe of a screen, India’s heritage-driven brands find themselves…

India’s consumption story is being rewritten — and it’s not just unfolding in the glossy malls of Mumbai or the posh…

In an age where consumer attention spans are shrinking and loyalty is fickle, D2C (direct-to-consumer) brands are…

“If I were to take you back a decade and stand in front of you, we were already saying it loud and clear—Think Global,…

Once upon a time, luxury labels ruled the fashion hierarchy with their iron-clad exclusivity and untouchable price tags…

Most industry leaders are optimistic about the FMCG sector’s trajectory in 2025. Many predict that the market will not…

India is undergoing a seismic shift in its commerce landscape — one that’s marked not just by rapid digital adoption,…