In a bold move underscoring its commitment to meeting the evolving demands of consumers in India, Acer, a leading technology brand, has recently opened its 200th exclusive store in Noida's DLF Mall of India. This milestone marks a significant step in Acer's journey to expand its retail footprint, enhance consumer experiences, and solidify its position as a go-to destination for cutting-edge technology solutions.

“Our decision to expand our retail footprint and open our 200th exclusive store in Noida is driven by several key market insights and consumer trends. Firstly, there has been a notable uptick in the demand for technology products, particularly laptops, desktops, and gaming equipment, across the Indian market. Furthermore, the transition towards remote work, online education, and gaming has fueled the demand for high-performance computing devices. Recognizing these evolving trends, we see an opportunity to strengthen our retail network, ensuring convenient access to our advanced products while providing customers with a more engaging shopping experience,” said Sanjeev Mehtani, Chief Sales Officer, Acer India.

Exclusive Store Experience

Acer sets itself apart in the retail landscape by prioritizing personalized service, hands-on demonstrations, and expert advice in its exclusive stores. Unlike online platforms or generic retail outlets, the brand’s exclusive stores offer a curated selection of Acer products coupled with tailored recommendations from the staff. This focus on customer-centricity fosters deeper connections with consumers, bolstering brand loyalty and trust.

Focus on Retail Expansion

Looking ahead, Acer's expansion strategy entails opening over 300 stores by early 2025, with a strategic emphasis on Tier II and III cities. “These cities offer untapped potential and growing demand for technology products. By expanding into these areas, we aim to enhance accessibility to our innovative products and offer a personalized shopping experience to a broader audience. This expansion aligns with our commitment to meeting the evolving needs of consumers across diverse regions and establishing Acer as a leading technology provider in India,” highlighted Mehtani.

In addition to this, the brand plans to expand in metro cities with flagship stores and dedicated gaming outlets concurrently.

Digital Strategy

The brand's D2C strategy extends beyond its official website to prominent e-commerce platforms like Amazon and Flipkart. By leveraging these channels, Acer enhances its reach and accommodates diverse consumer preferences, ensuring the widespread availability of its products throughout India. As Acer continues to invest in its e-commerce channels, a steady increase in online sales contribution is anticipated over the next few years.

“We collaborate with brick-and-mortar retail partners such as Croma and Vijay Sales while maintaining an online presence through e-commerce giants like Flipkart and Amazon, showcasing our adaptability to evolving consumer preferences. As we continue to invest in our e-commerce channels and expand our online offerings, we anticipate a steady increase in online sales contribution over the next 2-3 years,” he asserted.

Product Portfolio and Innovation

Acer boasts a diverse product portfolio spanning laptops, desktops, monitors, projectors, accessories, gaming equipment, and air purifiers. Moving forward, the brand remains committed to continuous innovation and expansion, aligning with its dedication to staying at the forefront of technological advancements. This entails not only broadening existing categories but also exploring new avenues to meet the evolving needs of consumers.

Evolving Marketing Strategies

The brand’s strategies have undergone significant transformations in response to the evolving landscape of consumer behavior and technological advancements. Initially, its focus was primarily on traditional channels like print media and television advertisements. However, with the rise of digitalization, it has shifted gears towards a more comprehensive digital marketing approach.

Today, Acer’s marketing strategy revolves around a multi-channel approach, blending both online and offline initiatives to maximize its reach and engagement. “We leverage social media platforms, content marketing, influencer partnerships, and SEO to connect with our audience on a deeper level and drive meaningful interactions. These digital channels allow us to target specific audience segments and also provide real-time insights for agile optimization,” stated Mehtani.

Future Expansion

Looking to the future, Acer's expansion plans revolve around three key pillars: retail expansion, AI innovation, and sustainability. The brand is dedicated to advancing AI capabilities across its product lines to enhance user experiences. By expanding its AI units, it aims to deliver smarter devices that anticipate and fulfill evolving customer needs.

“Furthermore, we have pledged to achieve 100 percent renewable energy use by 2035 as part of the RE100 initiative. By prioritizing sustainability, we aim to minimize our environmental footprint and contribute to a cleaner, greener future. Through these strategic initiatives, we are poised for continued growth, customer satisfaction, and technological innovation in the years ahead,” he added.