At a time when shoppers seek experiences beyond mere purchases, Broadway has quickly established itself as a pioneering force in India’s experiential retail landscape. Having completed its first year, the multi-brand destination has already transformed the way people discover and engage with direct-to-consumer (D2C) brands—merging community, creativity, and commerce into one cohesive experience.

“It’s been an incredible year of learning, evolution, and growth,” shared Sanket Kathuria, Co-Founder and CEO of Broadway. “When we launched, we started with around 120 brands—each handpicked for their originality and purpose. Today, we host close to 350 D2C brands across fashion, beauty, lifestyle, health, and tech.”

From its inception, Broadway has stood for curation over scale. Every brand on its shelves has been chosen not just for what it sells, but for the story it tells. “For us, the goal isn’t just scale; it’s curation. Every new brand must add texture to the ecosystem and enrich discovery for our consumers,” Kathuria added. The platform plans to onboard another 50–70 brands this fiscal, focusing on fresh narratives, local innovation, and emerging categories.

Retail as Experience, Not Transaction

Broadway’s unique value proposition lies in its understanding that shopping today is less about transaction and more about experience. Consumers, particularly Gen Z and millennials, are increasingly seeking authenticity and connection. They want to engage with brands that reflect their values, lifestyles, and aspirations.

“Our best-performing categories have been beauty, fashion, streetwear, and sneakers,” Kathuria noted. “We’re seeing a clear shift from aesthetic shopping to lifestyle-driven consumption. Beauty is no longer vanity—it’s wellness. Streetwear isn’t just clothing—it’s identity, attitude, and self-expression. Consumers today don’t want to buy into trends; they want to buy into stories.”

The company is also betting big on emerging sectors. Lab-grown diamonds, for instance, have captured consumer attention as “conscious luxury” gains traction. Similarly, health and wellness is evolving from a niche to a necessity—spanning supplements, tech-driven wellness, and experiential products.

Learning from the Ground Up

With flagship stores already operational in Delhi and Hyderabad, Broadway has gained valuable insights into India’s rapidly changing retail geography. The 14,000 sq ft Delhi store allowed the team to understand density, zoning, and cross-category discovery, while the 28,000 sq ft Hyderabad space taught them about scale and the power of experiential design.

“From both markets, we realized our sweet spot is between 20,000–25,000 sq ft—large enough to create multi-category destinations, yet agile enough to adapt quickly,” Kathuria explained. “Every department within Broadway must feel like a destination in itself—a space that builds its own community and drives repeat visits.”

The Next Chapter

The next phase of Broadway’s journey is ambitious. With Mumbai, Pune, and Gurugram on the immediate radar, the company plans to expand to 25 locations across India in the next three to four years. The expansion blueprint will include both flagship stores and smaller, city-specific formats.

“Each store will reflect its city’s culture and consumption mood—while staying true to Broadway’s DNA of experience-first retail,” Kathuria asserted. Upcoming stores will place even greater emphasis on community engagement, in-store content creation, and event-driven programming.

Beyond physical expansion, Broadway is also gearing up for a digital evolution. The brand is developing an exclusive e-commerce platform that aims to be more than a shopping destination—it will serve as an experiential extension of its physical universe. “It will be less of a storefront and more of a cultural ecosystem—where data meets discovery and every user feels seen,” he noted.

Numbers That Speak

Broadway’s experiential approach is yielding results. The brand currently attracts around 60,000 visitors a month across its Delhi and Hyderabad stores, with strong weekend traffic and impressive conversion from events and activations.

Several brands within the ecosystem are already clocking Rs 10–15 lakh per month, showcasing Broadway’s role as an accelerator for emerging D2C labels. This year, the goal is to increase footfalls by 25–30 percent, grow the high-performing brand base, and enhance the average ticket size through personalization and immersive retail programs.

“Our ecosystem empowers brands of all scales,” Kathuria highlighted. “The vision is simple—to make every store visit feel like a journey of discovery, not just a transaction.”

The Long-Term Vision

As Broadway moves into its next phase, its mission remains rooted in the idea of retail as culture—a place where commerce meets creativity and community.

“In the next 3–5 years, we aim to scale to 20–25 flagship stores across India, supported by agile formats that bring Broadway’s experience closer to consumers,” said Kathuria. “We’re also developing an AI lifestyle co-pilot—a digital concierge that personalizes discovery and experiences both online and offline.”

The company’s long-term roadmap includes data-driven curation, predictive analytics, and real-time personalization, ensuring that each customer journey feels unique. More than just a retail network, Broadway envisions itself as a cultural platform—where discovery, community, and storytelling intertwine.

“Broadway will always stand for ‘retail as culture," Kathuria concluded. “Shopping is no longer about consumption—it’s about experience, identity, and belonging. Our goal is to make every interaction, whether in-store or online, feel personal, purposeful, and inspiring.”