Ayurveda, the ancient science of holistic healing, has been captivating the world with its profound benefits for centuries. In the bustling Indian beauty sector, where numerous scientific Ayurveda brands flood the market, one brand stands out with its commitment to authenticity, quality, and therapeutic excellence.

Ayouthveda, founded in 2020 by Dr. Sanchit Sharma, takes inspiration from traditional Ayurveda and blends it with contemporary research and technology to deliver world-class beauty and wellness products. Driven by a vision to enable everyone to experience the purity of the science of Vedic learning, Ayouthveda aims to revolutionize the personal care industry with its safe, effective, and sustainable products.

Inception and Inspiration

Dr. Sanchit Sharma drew his inspiration from the rich heritage and expertise of AIMIL Pharmaceuticals, the parent company that has been recognized with three National Awards by the Government of India. With a legacy of 40 years in traditional Ayurveda, Dr. Sharma envisioned a brand that would cater to a diverse audience and provide products with exceptional therapeutic benefits.

"Ayouthveda was conceptualized to deliver par excellence quality products derived from the experience and expertise of AIMIL Pharmaceuticals, with a focus on building a brand that excels in delivering Ayurveda for a Youthful You" stated Dr. Sharma.

The name "Ayouthveda" itself evokes a sense of rejuvenation and timeless wisdom. By combining "Youth" and "Veda," the brand encapsulates its mission to present Ayurveda as a path to a youthful and vibrant self. It signifies the brand’s commitment to harnessing the ancient power to help individuals achieve holistic well-being and retain their youthful glow.

Vision and Mission

Ayouthveda's vision is to make Ayurveda accessible to all and provide skincare products with therapeutic benefits and its mission is to guide a million people away from harmful chemical-based personal care products towards safe and effective alternatives.

In a market flooded with Ayurvedic brands making unrealistic claims, Ayouthveda sets itself apart by adhering to scientific norms and principles. The brand combines traditional knowledge with modern research and technology, creating skincare products that are free from harsh chemicals. Moreover, the brand’s formulations are developed with a deep understanding of Ayurvedic principles and practices, ensuring efficacy and safety.

Quality and Purity Standards

The brand’s commitment to quality and purity is unwavering. It prides itself on creating authentic and high-quality products by sourcing ingredients and excipients of international grades. Harsh chemicals such as parabens, silicones, sulfates, and petroleum products are strictly avoided, ensuring complete safety for the consumers.

Brand Values and Principles

Ayouthveda's core values revolve around delivering products free from harsh chemicals, prioritizing safety, and adhering to international standards. The brand upholds these values in every aspect of its operations, from product development to packaging and distribution.

It recognizes the importance of sustainability and environmental consciousness and embraces eco-friendly practices by sourcing sustainable ingredients, minimizing packaging waste, reducing energy consumption, conserving water, and promoting responsible sourcing. The brand strives for a balance between product efficacy and minimizing environmental impact.

Real-World Effectiveness

The effectiveness of Ayouthveda’s products resonates with customers and is demonstrated through their positive experiences. From product demonstrations in Beauty Advisor Stores to B2C events and e-commerce, the brand has garnered a loyal customer base who appreciate the products' effectiveness and therapeutic benefits.

Dr. Sharma further added, "It is heartening to witness the trust our customers place in Ayouthveda products, as seen through their repeat purchases and positive feedback."

Marketing Strategies

Ayouthveda employs retail and omnichannel marketing strategies to reach its diverse target audience. With a presence in Exclusive Business Outlets, Beauty Advisor Stores, General Trade Markets, Modern Trade, and E-Commerce platforms, it ensures that the products are widely accessible. The brand's international presence in several countries further strengthens its reach and influence.

Valuing its customers and actively seeking their feedback to continuously improve its offerings, the brand gathers feedback through post-purchase surveys and maintains a network of Beauty Advisors at key touchpoints to gather real-time feedback. This customer-centric approach allows Ayouthveda to refine its products and meet customer expectations.

Vision for Tomorrow

In the next five years, the brand aspires to become the epitome of excellence in the Indian Ayurvedic personal care sphere. With a target revenue of Rs 100 crores within three years, Ayouthveda envisions expansion by opening 100 Exclusive Business Outlets across the country, while also establishing a significant overseas presence.