Taneira Sarees, a brand synonymous with elegance and tradition, has been weaving its way into the hearts of saree connoisseurs across India. From its humble beginnings as a part of the Titan Company, Taneira has emerged as a beacon of sustainable fashion, celebrating the rich heritage of Indian textiles while embracing modern innovations. Led by Ambuj Narayan, CEO, Taneira, the brand has embarked on an ambitious expansion journey while staying true to its commitment to craftsmanship, sustainability, and community empowerment.

A Tapestry of Expansion

Taneira's expansion strategy unfolds like a carefully crafted tapestry, each thread woven with purpose and passion. The brand’s journey over the past few years has been nothing short of remarkable. With a strategic expansion plan in place, the brand has witnessed exponential growth, spreading its wings to reach more saree enthusiasts across the country. Ambuj sheds light on their expansion strategy, stating, "By the end of FY 22, we were at 20 stores overall in the country. And by the end of FY 23, we were at 41. This FY 24, we are going to close with almost 75 stores." The brand's aggressive approach includes plans to open 30 to 35 stores annually, primarily focusing on metropolitans and Tier I markets.

Enriching Communities

At the heart of Taneira's ethos lies a deep-rooted commitment to empower local artisans and preserve India's diverse textile heritage. Ambuj explains, "We are trying to celebrate and preserve the diverse textile crafts and the craftsmanship of our weavers." Through initiatives like the Weavershala program, Taneira is not only upgrading the skills of weavers but also providing them with a safe and hygienic workplace. With 13 Weavershalas already operational across the country, Taneira is making a tangible impact on the lives of artisans.

Stepping into a Taneira store is akin to embarking on a voyage of cultural discovery and sartorial splendor. Narayan elucidates, "Our stores are not mere retail spaces; they are immersive experiences that pay homage to India's rich artistic heritage." From the intricate Dhokra art adorning the walls of stores in Bhubaneshwar to the vibrant Madhubani paintings adorning outlets in Patna, each store is a celebration of India's diverse cultural legacy.

Innovating with Sustainability

Taneira's dedication to sustainability extends beyond supporting traditional crafts. The brand has embraced innovation with its Vegan Visions collection, offering plant-based sarees crafted in collaboration with an Austrian company. Ambuj emphasizes, "Consumers have evolving preferences, and a lot of consumers are adopting a vegan lifestyle. In order to cater to these customers, we innovated through our design and sourcing team." This forward-thinking approach has not only garnered recognition but also resonated with younger consumers.

Listening to Customers, Shaping Trends

In a rapidly evolving market, staying attuned to customer preferences is paramount. Taneira achieves this by actively seeking feedback and engaging with customers at every touchpoint. Ambuj states, "The best way to get that information is by really talking to the customers and taking their feedback." By leveraging insights from retail teams, influencers, and market trends, Taneira continues to tailor its product offerings to meet the diverse needs of its clientele.

Crafting Experiences

One of Taneira's key strengths lies in its diverse product assortment and immersive retail experiences. From showcasing sarees sourced from a hundred clusters to curating collections that celebrate regional crafts, the brand ensures that each store reflects the unique heritage of its locale. Ambuj elaborates, "Under one roof, we make sure that the customer has access to all the clusters across the country." By blending tradition with modernity, Taneira creates a seamless shopping journey that resonates with customers nationwide.

A Vision for the Future

Looking ahead, Taneira is poised to scale new heights while staying true to its core values. He shares, "The vision for the brand is to be the Indian women's most-loved ethnic wear brand." With a revenue target of Rs 1000 crore by FY 27 and plans to expand both offline and online, Taneira is on a mission to redefine the saree shopping experience. As the brand continues to grow, its commitment to sustainability, craftsmanship, and community empowerment remains unwavering.

"Our aspiration transcends numerical milestones; it is about touching lives and fostering enduring connections," he affirms. With each new store, Taneira reaffirms its commitment to preserving India's cultural heritage and shaping a brighter future for generations to come.

In conclusion, Taneira Sarees is not just a brand; it's a testament to India's rich textile heritage and a beacon of innovation in the world of ethnic fashion. With its expansion plans set in motion and a vision for the future firmly in place, Taneira is poised to weave a legacy that transcends generations.