Hazoorilal Legacy, one of India’s most respected luxury jewelry brands, is today led by third-generation entrepreneur Rohan Narang. With a 73-year heritage behind him, Narang’s focus is on keeping the brand rooted in craftsmanship and trust while making it relevant for modern consumers.

Balancing Heritage and Modernity

Narang believes the brand’s strength lies in combining tradition with innovation. “Today’s customer values both authenticity and relevance, and our aim is to strike that balance through thoughtfully designed collections, immersive retail experiences, and a strong digital presence,” Rohan Narang, Director, Hazoorilal Legacy said.

The maison continues to celebrate its legacy while adapting to new consumer preferences and global design trends.

Retail at the Core

While digital has become important, Narang sees physical stores as central to Hazoorilal Legacy’s brand experience. “Our retail store remains the soul of the maison, serving as the primary expression of the brand,” he explained.

The stores are designed as customer-centric spaces with private bridal lounges, a gem library, and dedicated zones. Looking ahead, Hazoorilal Legacy plans to expand in India and key international markets through strategic partnerships and exclusive, by-invitation showcases.

Customer-Centric Experiences

For Narang, jewelry retail is about more than the product—it’s about the overall experience. In-store, the brand offers personalized bridal consultations, while online, it mirrors this with virtual appointments, detailed product views, and secure delivery. “Our online store has been thoughtfully developed to mirror the bespoke experience,” he added.

Innovation Driving Growth

Technology plays an increasing role in Hazoorilal’s operations. From using CAD, CAM, and AI for design to exploring augmented reality for customer engagement, innovation is shaping the brand’s future. The company also uses advanced tools to verify gold purity and ensure transparency in distinguishing natural diamonds from synthetics.

Connecting with New Consumers

With Gen Z and millennials emerging as key customers, Hazoorilal Legacy is strengthening its engagement with younger audiences. Through pop-ups, curated events, and digital campaigns, the brand is building loyalty among this segment.

The Zoori collection, designed with a younger audience in mind, has been particularly successful. “The Zoori collection continues to perform exceptionally well, resonating with the growing demand for modern, minimalist diamond jewellery,” Narang shared.

Looking Ahead

As Hazoorilal Legacy steps into the future, Narang remains focused on ensuring the brand’s timeless appeal. “This blend of tradition and innovation is what defines us and allows us to continue creating jewelry pieces that resonate across generations,” he concluded.