In this fast-evolving landscape, what defines success is not just product innovation, but the ability to create deeply personal and trust-filled relationships with consumers—both online and offline.

As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.

The young beauty brand by the fashion designer unveiled its latest range of face makeup products in association with Myntra