As Tier II, III and IV cities step into the spotlight, Bharat is no longer just a market on the rise — it's the epicenter of a billion-dollar consumption boom. From premium fashion to high-tech kitchenware, small-town India is redefining aspiration, acces

In a digital economy obsessed with scale, a new breed of Indian startups is flipping the script. Instead of chasing the masses, they’re zooming in—on hyper-specific audiences, under-served needs, and razor-sharp relevance.

Levi’s commitment has always been to remain culturally relevant and deeply connected to its consumers. In India, this ethos takes on a powerful, localized form.

Today’s youth aren’t chasing logos — they’re chasing likes. With Instagram as their style compass and speed as their currency, a new wave of masstige fashion brands like Urbanic and NewMe are rewriting the rulebook.

Many predict that the market will not only accelerate but, at the very least, sustain its current growth momentum.

From 30-minute deliveries to fashion trends dropping daily, and 350 million online shoppers demanding instant, personalized experiences, this is no longer a story of catching up. It’s about leaping ahead.

As global demand for fragrant, traceable rice soars, India is turning its age-old grain into a modern luxury — and leaving competitors scrambling to catch up.

These trends are driving innovation and redefining how consumers shop for and engage with food products.

With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.

The Indian retail industry stands at a crossroads of tradition and innovation. By localizing global experiences, embracing meaningful collaborations, and continuously evolving, brands are not only meeting but exceeding consumer expectations.

In today’s fast-paced world, the right marketing approach isn’t just crucial for staying afloat — it’s the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India?

By the end of the year, Modern Bazaar plans to operate 25 stores, including the expansion of its “express format” stores.