The broader meat market has been largely unorganised with brands like Licious, Meatigo, FreshToFarm, etc., quickly gaining prominence courtesy their vertically integrated supply chains with high bars on quality.

Due to a relevant increase in demand for mock meats a lot on brands emerged in the market supplying the same.

The meat industry needs an overhaul. While leading D2C meat brands have transformed the experience of meat purchase for consumers, the purchase experience for bulk buyers continues to remain archaic.

Vivek Gupta, Co-Founder of meat delivery start-up and India's first D2C unicorn Licious stated, "The Indian consumer is evolving very fast. So a lot of problem statements in India need Indian solutions and that is where D2C plays a very important role."