The Future of Marketing, simply termed, Influencer Marketing is gaining popularity as the preferred choice for brands to grow awareness and drive…

Post the two-year lull, with physical interactions now heading towards normalcy, the brands are seeing a healthy increase in positive consumer…

As the tailwind of COVID moves past a turbulent business cycle, D2C brands and businesses are now earnestly looking at profitability numbers. It’s a…

The wonders of the digital era only amplify as the D2C revolution takes over the e-commerce wave that has almost ruled the past decade. It continues…

The spectrum from entrepreneurs to investors finds their interests piquing continuously in the D2C space because of its ability to compete against…

The two mega-developments in the e-commerce space that are about to explode are the integration of Metaverse in e-commerce and D2C brands with a…

India, a country of more than 1.3 billion people, is the world’s fifth-largest destination in the global retail space. The sector has emerged as one…

The Direct-to-consumer or D2C segment in India is at an all-time high and continues to expand exponentially. Numerous aspects that have led to this…

The importance of sleep is only diminishing as the world gets deeply connected and busier than ever. Thanks to all the technologies that continue to…

For manufacturers and consumer packaged goods (CPG), there’s a silent undercurrent that's fast becoming a reliable strategy to thrive in competitive…

The new generation of D2C (direct-to-consumer) e-commerce companies is revolutionizing the retail space by creating direct and personalized…

Mamaearth, Globalbees, Pristyn Care, Mensa, Spinny, Myglamm, and so on…..more than 42 D2C brands have entered the unicorn club very recently.…