bigbasket completed 10 years of its operations in 2021. India’s largest online supermarket performed well last year.

In 2021, the brand made 5.8 crore deliveries to the family of over 3 crore basketeers, and added 65 lakh, new members, to it. It received 120 orders and welcomed 15 new customers every minute in 2021.

As the year went on, the sales trends and numbers at bigbasket have revealed facts about the food habits of Indians. For instance, tea outsold combined volumes of coffee and cold drinks by over 9 lakh orders.

With more than 140 crore pieces sold, onion proved to be India’s favorite vegetable whereas banana topped the fruits with 9.4 crore units sold.

Through its ‘Diversity & Inclusion’ initiative, the number of women working with the company has doubled from 2,000 to 4,000 in the last 18 months. bigbasket has also employed close to 700 differently-abled people in their warehouses.

bigbasket entered the tier III and IV markets as well. There is incredible growth potential in the smaller towns with more than 20 crore internet users residing in these towns and cities.

The transaction trends at bigbasket also highlight how India is advancing towards digitization with more customers (30 percent) preferring to pay through UPI than cash-on-delivery. The shift is more marked in tier II and III cities with people choosing to order online primarily for better safety.

bigbasket records over 7 million customer orders per month and the demand has considerably gone up in the post-Covid scenario.

bigbasketeers availed discounts worth Rs 2,200 crore and 3.7 crore free home deliveries. BigBasket offers over 30,000 products, ranging from fruits and vegetables, pulses, meats, juices, spices, and tea to toiletries, kitchen essentials, electronics such as LED bulbs, baby products, and much more.

As a sign of changing times, the company also entered the offline retail arena with its integrated Fresho brand of retail outlets. Fresho offers SKUs like milk, bread cheese, eggs, fruits, and vegetables to name a few. bigbasket plans to open 200 Fresho outlets pan India by 2023 and 800 by 2026.

bigbasket also observed some specific regional patterns which are key to the brand’s future strategies. For instance, Bengaluru topped the charts in terms of order numbers followed by Gurgaon, Mumbai, and Hyderabad.

Alongside its rapid growth, bigbasket has also consistently focused on environmental protection. The brand cut down 186 tons of CO2 emissions by installing 9 units of biomass-based refrigeration systems, and offset 2842 MT of CO2 through EV operations. This is equivalent to 1,137 acres of greenery.

bigbasket is planning to enter more tier III and IV markets in 2022 and make products available to customers through order-from-app and pick-up-at-the-store options. The brand plans to invest Rs 500 crore to expand its private-label business.