How Restaurants are Embracing Cross Border Culture through Pop-ups

Pop-up
As stated in the Godrej Food Trend Report 2023, the prevalence of pop-up events in the culinary world is not a passing trend but a lasting phenomenon.

By Sakshi singh , Contributory Author

16 Jun 2023 | 24 min read

Singapore's Mandala Club recently played host to the renowned modern Indian restaurant Indian Accent, marking yet another successful pop-up event in their ever-expanding culinary journey. As part of the private members-only club's culinary residency program, Indian Accent delighted guests with their elaborate four to nine-course set menus for both lunch and dinner. Spearheaded by the talented chefs Manish Mehrotra and Shantanu Mehrotra, this pop-up showcased their culinary finesse and innovation. While Singapore was the most recent stop, Indian Accent has previously wowed diners with their exquisite tasting menus in cities like Mumbai, Pune, and Bengaluru.

Back home, Ekaa, the celebrated cuisine-agnostic and ingredient-driven restaurant, led by Chef Niyati Rao, has made its mark on the prestigious Asia's 50 Best Restaurants 2023 list. In an exciting collaboration, Ekaa is all set to host a pop-up event in June, teaming up with the talented Naga Chef winner, Salangyanger Jamir. This unique gastronomic experience will take diners on a captivating journey into the vibrant flavors and culinary traditions of Nagaland.

Meanwhile, in Delhi, Chef Taiyaba Ali joined forces with Rooh, a contemporary Indian restaurant, to create a delightful Awadhi pop-up. For an entire week, the event showcased the region's authentic cuisine in a modern and innovative light. Guests were treated to a harmonious fusion of traditional Awadhi flavors presented with a contemporary twist, providing a memorable dining experience that celebrated the rich culinary heritage of the region.

However, it's not just Indian restaurants making waves through pop-up events. International culinary brands are also flocking to India, recognizing its potential as a hub for extraordinary dining experiences. One such example is the award-winning Filipino restaurant, Toyo Eatery, which has landed in Mumbai for an exclusive pop-up collaboration with Masque. Masque, known for pioneering the concept of pop-ups in the Indian fine-dining sphere, has joined forces with Toyo Eatery to bring a delightful fusion of Filipino and Indian flavors to discerning diners.

Chef Amiel Guerin feels like Indians, in general, are naturally curious about different types of food. “Also with an increase in travel, people are more exposed to authentic international cuisine - French cuisine being one of them. Our customer base in India is open-minded, and they understand our vision and the message we're trying to convey. We never have and never will position ourselves as a product that is competing with Indian cuisine,” Guerin stated who currently resides in India and hosts several pop-ups. 

These remarkable pop-up events, both at home and abroad, showcase India's growing ambitions in the global culinary landscape. By embracing collaborations and exploring diverse cuisines, Indian chefs and restaurants are pushing boundaries, fostering innovation, and bringing the world to their diners' plates. As India continues to position itself as a destination for super fine dining, these pop-ups serve as tantalizing glimpses into the vibrant and evolving gastronomic scene that awaits eager food enthusiasts.

Over the past year and a half, a culinary revolution has been sweeping across the vibrant cities of Delhi, Mumbai, and Bengaluru, as top chefs from around the world flock to India to showcase their talents in exclusive pop-up events. This influx of global gastronomic excellence begs the question: Is India ready for super fine dining? With each passing day, it becomes evident that Indians are not only ready but eager to explore new cuisines and indulge in the world of exquisite flavors.

Embracing Global Flavors

India, known for its rich culinary heritage and diverse regional cuisines, has always been receptive to new flavors and culinary experiences. However, the recent surge in pop-up restaurants featuring Michelin-starred chefs and renowned culinary experts has taken the Indian culinary scene to new heights. The Indian palate has expanded beyond traditional fare, craving the intricate artistry and nuanced flavors of international cuisines.

Breaking Boundaries

The rise of global travel, exposure to international food shows, and the advent of social media have played significant roles in reshaping the Indian dining landscape. The curious Indian food lover is no longer content with just local delicacies; they yearn for novel culinary experiences and the opportunity to indulge in super fine dining. This growing demand has led to the emergence of a new breed of Indian food enthusiasts who appreciate the craftsmanship, creativity, and attention to detail that goes into each meticulously plated dish.

Back in 2018, when celebrity chef Dharshan Munidasa, co-owner of Ministry of Crab in Colombo, hosted pop-ups in Mumbai and Delhi, he found access to export-quality crab particularly difficult. “The best crabs leave India to get them, you have to pay [higher rates] than the export market,” said Munidasa. Despite publishing a seafood-focused menu beforehand, Munidasa also had to field requests for vegetarian dishes and off-the-menu specials. “The words ‘vegetarian options’ kill us because we are forced to cook our second best dish,” he said. Things however have started changing in the food pop-up ecosystem of India. 

Culinary Tourism

India, with its diverse cultural fabric and rich culinary heritage, has always been a magnet for food enthusiasts. However, the recent influx of pop-up restaurants and collaborations with globally acclaimed chefs has taken culinary tourism in India to unprecedented levels. Foreign visitors, as well as Indians themselves, are now traveling across the country to experience these unique dining events, transforming their culinary journeys into a celebration of culture and creativity.

Revitalizing Local Ingredients

One fascinating aspect of this culinary renaissance is how it has led to a renewed appreciation for local ingredients. As chefs from around the world collaborate with Indian counterparts, they are discovering the vast array of spices, herbs, and produce unique to India. These collaborations not only introduce Indian flavors to the global culinary scene but also breathe new life into forgotten or underutilized regional ingredients. Through this exchange, Indian cuisine gains a fresh perspective, further enriching its already diverse tapestry.

The Indian Chef's Perspective

The rise of super fine dining in India is not solely dependent on foreign chefs. Indian chefs, armed with world-class training and a deep understanding of their country's culinary heritage, are leading the charge. They are embracing modern techniques, fusing international influences with traditional Indian flavors, and showcasing their innovative prowess on the global stage. With their expert touch and cultural sensitivity, Indian chefs are not just serving as ambassadors for their cuisine but also pushing the boundaries of what constitutes "fine dining."

If the growing market of pop-ups is about exposure, renewed opportunities and experimentation, both for the creator as well as the consumer, it’s also about exploring common passions. Pooja Pangtey, from the Kumaon Hills of Uttarakhand, and Teiskhem (Tei) Lynrah, from Shillong, Meghalaya, were working in a bank in Mumbai when they began yearning for their respective native hill cuisines. This gave them the idea for their pop-up, which they called Meraki, a Greek word signifying something you pour your heart and soul into. “We go to the hills and live with the locals, go through research papers, meet botanists or older locals and interact with them to learn as much as we can.” From restaurants to art studios and homes, Meraki pops up in various formats,” Pangtey stated. 

As stated in the Godrej Food Trend Report 2023, the prevalence of pop-up events in the culinary world is not a passing trend but a lasting phenomenon. The report highlights that restaurants are increasingly utilizing pop-ups as a valuable platform to experiment with new ideas, concepts, themes, and cuisines. This strategy allows them to not only engage their existing audience but also attract new diners seeking unique dining experiences.

The report further emphasizes the growing popularity of pop-up events, evident from the increasing frequency with which they are being organized both within India and abroad. It indicates that the demand for these ephemeral dining experiences is on the rise, as more and more individuals are eager to explore diverse culinary offerings and be part of the latest gastronomic trends.

With the ever-growing popularity of pop-ups, the culinary landscape is set to become even more vibrant and dynamic. As chefs and restaurants continue to push boundaries and captivate diners with their innovative creations, the future of pop-up events remains promising, providing a thrilling avenue for culinary exploration and discovery.

Singapore's Mandala Club recently played host to the renowned modern Indian restaurant Indian Accent, marking yet another successful pop-up event in their ever-expanding culinary journey. As part of the private members-only club's culinary residency program, Indian Accent delighted guests with their elaborate four to nine-course set menus for both lunch and dinner. Spearheaded by the talented chefs Manish Mehrotra and Shantanu Mehrotra, this pop-up showcased their culinary finesse and innovation. While Singapore was the most recent stop, Indian Accent has previously wowed diners with their exquisite tasting menus in cities like Mumbai, Pune, and Bengaluru.

Back home, Ekaa, the celebrated cuisine-agnostic and ingredient-driven restaurant, led by Chef Niyati Rao, has made its mark on the prestigious Asia's 50 Best Restaurants 2023 list. In an exciting collaboration, Ekaa is all set to host a pop-up event in June, teaming up with the talented Naga Chef winner, Salangyanger Jamir. This unique gastronomic experience will take diners on a captivating journey into the vibrant flavors and culinary traditions of Nagaland.

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