Latest Trends to Watch in Hospitality Industry in 2023

It is anticipated that wellness and medical tourism would rise more rapidly in the coming year.

By Rajan malhotra , Commercial Director, Conrad Bengaluru

04 Nov 2022 | 9 min read

The hospitality industry is transforming as a result of a dramatic shift in the purchasing and decision-making patterns of the world. The Covid-19 pandemic has prompted some significant shifts in the last two years and in addition, in the coming future the industry will experience more notable developments in the upcoming year.

There are numerous noteworthy trends, and transitions that could pick up steam in the coming year. The hotel industry's sustainability practices are a crucial and impactful undertaking that travelers evaluate. Guests are more environmentally sensitive today than ever before and are willing to spend more for eco-friendly and wellness focused options. The boom in environment-friendly offerings and actions in the hospitality sector is part of the post-pandemic worldwide trend that is certain to stay.

Hence, strategies such as use of solar power, recycling, and reuse, water conservation, ban on single-use plastic, etc., have become inevitable to influence the tourists and must carefully implement to safeguard non-renewable resources. One of the main force influencing the hotel industry's shift to sustainability is consumer demand. An interesting study suggests that this is a result of maximum travelers being millennials and Gen-Z, who are more conscious of the environment and climate change.

Another innovation whose acceptance is anticipated to increase is the usage of smart technologies. Given that we rely so extensively on technology in modern life and have virtually everything at our fingertips in the form of a small smartphone, technology will play an integral part in making the hotel experience more user-friendly for the guests. The guest experience will be simpler and more refined owing to this technological ease.

There is a supposedly greater-than-ever increase in multigenerational travel. Although it may seem daunting, accommodating tourists of all ages is becoming more and more vital as families travel together. The guest experience starts from the guest’s pre planning stage till the time they return to their homes. Hence, it is important how we become easily accessible right from the start when they plan to scout options online, to check in, their entire stay experience and return. Even during the design process strong emphasis has been given on accessibility and convenience of travel while they conceptualise it. Accommodations must be built in such a way that they are accessible to individuals of all ages. Lately, visitors favour a more personalised service over a standard method for everyone. The ability to customise cuisine, in-room amenities and the whole stay experience gives guests far more flexibility. This demonstrates the decline in popularity of a one-size-fits-all strategy. As a result, experiences that are genuinely special, thoughtful, and customised will become mainstream.

It is anticipated that wellness and medical tourism would rise more rapidly in the coming year. Since the pandemic helped people realise how significant self-care, natural healing, and adequate nourishment are, there has been a dramatic increase in the number of people travelling for physical and mental refreshment. A number of states, like Goa and Uttarakhand, have already begun preparations to become India's leading yoga and wellness travel destination.

After being ravaged by the Covid-19 pandemic, the world's tourism sector is currently making progress toward recovery. People are travelling in retaliation after being prevented from travelling for a long time owing to lockdowns. Based on the reports by Reuters, the global tourism industry is forecasted to reach pre-pandemic levels in 2023, according to the World Travel and Tourism Council (WTTC) which we have already estimated in the second half.

The Indian government has announced numerous initiatives and strategies to enhance the travel and tourism industry. This October, to bolster safety and security in tourist locations, the Ministry of Tourism unveiled the uniform for the "Tourist Police Scheme." The Swadesh Darshan 2.0, which will commence in January 2023, is another noteworthy programme. The plan put in place by the Ministry of Tourism and Culture intends to encourage the development of theme-based tourism circles. The major themes identified under this scheme are; Culture and Heritage tourism, Adventure tourism, Eco-tourism, Wellness tourism, MICE tourism, Rural tourism, Beach tourism, and Cruises Ocean & Inland. The government will provide financial support for the programme, which aims to upgrade the tourist infrastructure and revitalize destination tourism.

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