Levi’s commitment has always been to remain culturally relevant and deeply connected to its consumers. In India, this ethos takes on a powerful, localized form.

Today’s youth aren’t chasing logos — they’re chasing likes. With Instagram as their style compass and speed as their currency, a new wave of masstige fashion brands like Urbanic and NewMe are rewriting the rulebook.

Having 286 exclusive brand stores and around 789 multi-brand large format stores, House Of Anita Dongre has 1,075 touch-points across 114 cities in India and is also present in New York and Mauritius