The beauty industry is witnessing a transformative shift as Indian brands embrace vegan principles, championing ethical and sustainable practices that redefine self-care for conscious consumers.
In today's digital era, many retailers have recognized the importance of going digital, especially during the pandemic, and raised their capabilities in e-commerce and digital marketing to access local and global markets through digital channels.
Even as the pandemic subsides, consumer demand for dark store retail models continues to rise, where actual retail premises are employed not for customers but for the fulfillment of online orders.
At IReC 2022, various retailers, who have actually gone forward and experimented with the omnichannel format, have shared different strategies for customer convenience.
At IReC (Industry of Retail and E-commerce summit) 2022, retail leaders shared their opinion on how retail has changed - a complete shift in retailing that is now emerging compared to what it used to be prior to the pandemic.
Let's have a look at the various brands that are changing the game in the retail industry by integrating Metaverse technology in their retail operations.
Many consumers are spending less on discretionary purchases such as dining out and beauty and grooming services, and demanding higher value-for-money products.
The future of metaverse commerce in retail appears bright as it will provide consumers with a non-traditional design experience wherein brands can transform their old-fashioned malls to new-age shopping hubs for customers in the virtual reality domain.
