By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

From projected 25 to on-ground 5 outlets! How IKEA changed its expansion strategy in India to include an omnichannel network through a digital-first strategy, and are now on an upward curve.

With the advent of social media, the whole fashion industry is witnessing a sea of change. Influencers and consumers are becoming more aware and attentive to the creation and use of sustainable products.

Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA.

IKEA, Taneira, and The Body Shop are partnering with local artisans, suppliers, and retailers to drive sustainable practices and support local economies.

As customers become more attuned to the importance of locally sourced goods, there has been a discernible shift towards supporting home-grown brands that align with their sustainability values.

Bringing eco-friendly fabrics from abroad on Indian ramps, the designer has cast magic with her core offering of sustainable fashion