By Aritra Ghosh, Features Writer
May 03, 2023 / 7 MIN READ
JioMart, a subsidiary of Reliance Retail had been introduced in India with the goal to make shopping easier, faster, and more convenient. Committed to its mission to build a trustworthy online marketplace that offers the widest range of products from across the country, with its intuitive user experience and reliable services, JioMart aims to provide customers in India with a trusted and hassle-free one-stop-shop for needs across categories including-electronics, grocery, fashion, home & kitchen, and other categories.
In an interaction, Pravin Srivastava, Vice President of Sales and Business Development, JioMart Digital talks about how with JioMart they aim to offer an experience similar to the one Reliance Retail has been offering for over 17 years with more than 80,000 stores in the country and about 200 billion registered customers.
With easy payment options, fast delivery services, dependable customer service, and secure online transactions, JioMart allows customers to shop smarter, faster, and more seamlessly within a few clicks.
The Growth of Conversational Commerce
Conversational commerce can be said to be a newly-minted term that caters to the use of chatbots, messaging apps, and other artificial intelligence (AI) technologies to enable businesses to communicate with customers in a more natural way. Joining the bandwagon, in August last year, Jiomart and Whatsapp announced the integration of the shopping platform and WhatsApp. Thus, the platform caters to its customers using WhatsApp, making online shopping more convenient than before.
“JioMart is our initiative to bring the Reliance Retail experience online for our consumers. We have been adding all leading categories to our platform and have a horizontal approach allowing us to converse with the customers and cater to their demands,” said Srivastava.
Engaging through WhatsApp, customers are offered the entire catalog which ultimately offers a personalized experience.
Evolving Customers
Srivastava believes that customers shopping via WhatsApp are still evolving and are not completely online shoppers. Thus, with JioMart these customers are able to get the online experience through their comfort application.
“Although online shopping can be said to majorly target the younger age group, a change in the age profile can be witnessed via our WhatsApp customer profile,” added pravin.
Technology and JioMart
Being a relatively new platform, JioMart is currently working towards localization and bringing forth new categories. However, technology for an e-commerce platform plays a very vital role. “From ingesting content from sellers in the marketplace to presenting it to the end consumer, it is a play of technology,” asserted Srivastava.
Srivastava further added, that the platform also has numerous other AI accessories including virtual try-ons or tools that augment reality however, the proliferation of the same is slow. The same can be said to be a result of the current status of internet penetration in India, however, with the onset of 5G there might be a shift towards advanced technology.
Planned Geographical Depth
Even though the platform was launched a few years back with limited geographical reach, today it has expanded to the length and breadth of the country allowing customers to shop from every possible location in India.
Pravin Srivastava further added, “Our vision is to make JioMart available to customers globally, the same is currently being built. We want JioMart to be the largest omnichannel platform. Through the strength of Reliance tools and the natural extension of being online, we are creating this blended experience for our customers.”
In the process of offering the blended experience, JioMart has large sellers on board, along with firms listing their products on the platform.
Supply Chain and Categories
Srivastava believes, that the marketplace itself will have sellers listing their products, along with products that Reliance has to offer. Furthermore, JioMart has its own fulfillment centers to store products and third-party logistic service providers working with the platform.
“We have witnessed a lot of success for the newer categories launched last year after groceries, with a higher number of customers shopping from us across categories including mobiles, electronics, fashion, FMCG etc.,” stated Pravin.
The platform also witnesses higher demand for ‘Made in India’ products, thus JioMart offers a platform wherein the sellers and customers can both benefit.
Going Sustainable
JioMart further aims to have a separate channel for sustainable products, aiming to go green. “We have already started working towards sustainability as we offer products that are eco-friendly. It is about the customer’s preference for what they choose and we aim to make that live,” stated Pravin Srivastava.
With its current strategies in order, the platform will expand into newer categories offering customers a plethora of options to choose from. In totality, Reliance Retail’s conversational commerce platform aims to revolutionize the online shopping experience of customers across the country.
JioMart, a subsidiary of Reliance Retail had been introduced in India with the goal to make shopping easier, faster, and more convenient. Committed to its mission to build a trustworthy online marketplace that offers the widest range of products from across the country, with its intuitive user experience and reliable services, JioMart aims to provide customers in India with a trusted and hassle-free one-stop-shop for needs across categories including-electronics, grocery, fashion, home & kitchen, and other categories.
In an interaction, Pravin Srivastava, Vice President of Sales and Business Development, JioMart Digital talks about how with JioMart they aim to offer an experience similar to the one Reliance Retail has been offering for over 17 years with more than 80,000 stores in the country and about 200 billion registered customers.
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