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How India’s Retail Game is now about celebrity equity and skin in the game
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As Tier II, III and IV cities step into the spotlight, Bharat is no longer just a market on the rise — it's the epicenter of a billion-dollar consumption boom. From premium fashion to high-tech kitchenware, small-town India is redefining aspiration, acces
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In a digital economy obsessed with scale, a new breed of Indian startups is flipping the script. Instead of chasing the masses, they’re zooming in—on hyper-specific audiences, under-served needs, and razor-sharp relevance.
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Today’s youth aren’t chasing logos — they’re chasing likes. With Instagram as their style compass and speed as their currency, a new wave of masstige fashion brands like Urbanic and NewMe are rewriting the rulebook.
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From 30-minute deliveries to fashion trends dropping daily, and 350 million online shoppers demanding instant, personalized experiences, this is no longer a story of catching up. It’s about leaping ahead.
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As global demand for fragrant, traceable rice soars, India is turning its age-old grain into a modern luxury — and leaving competitors scrambling to catch up.
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In today’s fast-paced world, the right marketing approach isn’t just crucial for staying afloat — it’s the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India?
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From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.
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From coining “Customer Care Associate” to pioneering omnichannel retail in India, BS Nagesh has left an indelible mark on the industry. His story is not just about business; it’s about a lifetime of leading with empathy, purpose, and serving.
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As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.
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How Myntra is not just riding the wave but steering it, redefining the retail landscape through cutting-edge technology, exclusive partnerships, and customer-first strategies.
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From inventory nightmares to reconciliation hurdles, omnichannel retailing is proving to be a double-edged sword.