How India’s Retail Game is now about celebrity equity and skin in the game

As Tier II, III and IV cities step into the spotlight, Bharat is no longer just a market on the rise — it's the epicenter of a billion-dollar consumption boom. From premium fashion to high-tech kitchenware, small-town India is redefining aspiration, acces

In a digital economy obsessed with scale, a new breed of Indian startups is flipping the script. Instead of chasing the masses, they’re zooming in—on hyper-specific audiences, under-served needs, and razor-sharp relevance.

Today’s youth aren’t chasing logos — they’re chasing likes. With Instagram as their style compass and speed as their currency, a new wave of masstige fashion brands like Urbanic and NewMe are rewriting the rulebook.

From 30-minute deliveries to fashion trends dropping daily, and 350 million online shoppers demanding instant, personalized experiences, this is no longer a story of catching up. It’s about leaping ahead.

As global demand for fragrant, traceable rice soars, India is turning its age-old grain into a modern luxury — and leaving competitors scrambling to catch up.

In today’s fast-paced world, the right marketing approach isn’t just crucial for staying afloat — it’s the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India?

From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

From coining “Customer Care Associate” to pioneering omnichannel retail in India, BS Nagesh has left an indelible mark on the industry. His story is not just about business; it’s about a lifetime of leading with empathy, purpose, and serving.

As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.

How Myntra is not just riding the wave but steering it, redefining the retail landscape through cutting-edge technology, exclusive partnerships, and customer-first strategies.

From inventory nightmares to reconciliation hurdles, omnichannel retailing is proving to be a double-edged sword.