Vaishnavi Gupta

Assistant Editor

Vaishnavi Gupta is a Sr Correspondent at Franchise India. Having an optimistic approach towards life, Vaishnavi is a writer by day and a reader by night. She is a travel enthusiast who loves to indulge in adventure sports. Being a keen observer and a writer, Vaishnavi has started her career as a journalist three years back. She has worked as a legal news writer and currently working as business journalist with a zeal to explore the world of journalism.


Plum primarily operates in the skincare, haircare, and body care categories, which are estimated to be around $10 billion, $3 billion, and $8 billion respectively, and growing in double digits. The brand targets the mid-premium segment of the market, with offerings in the Rs 350-500 price range. The audience size of the target group is estimated to be more than 10 million, and it is also growing healthily.

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