Vaishnavi Gupta
Vaishnavi Gupta is a Sr Correspondent at Franchise India. Having an optimistic approach towards life, Vaishnavi is a writer by day and a reader by night. She is a travel enthusiast who loves to indulge in adventure sports. Being a keen observer and a writer, Vaishnavi has started her career as a journalist three years back. She has worked as a legal news writer and currently working as business journalist with a zeal to explore the world of journalism.
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The journey of Magniflex India is a story of innovation, commitment, and a profound understanding of the importance of quality sleep. In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to introduce the first technologically certified mattresses in India. At the time, the Indian mattress industry was unorganized and dominated by coir and cotton mattresses. The concept of a scientifically developed, customized, and luxurious mattress was virtually unknown.
Plum primarily operates in the skincare, haircare, and body care categories, which are estimated to be around $10 billion, $3 billion, and $8 billion respectively, and growing in double digits. The brand targets the mid-premium segment of the market, with offerings in the Rs 350-500 price range. The audience size of the target group is estimated to be more than 10 million, and it is also growing healthily.
In response to the shifting tides of consumer preferences and market dynamics, Bikano, a leading name in the FMCG sector, is strategically charting its course towards sustained growth and competitive relevance. Embracing the burgeoning sustainability wave, the brand is committed to reimagining its product presentation and packaging, aligning with heightened consumer demands for eco-friendly options. This commitment extends to integrating recyclable materials into its packaging, ensuring that Bikano products resonate with the environmentally conscious consumer base.
