"Blinkit's mission is to 'make instant commerce indistinguishable from magic'. The strongest testament to whether there is a need or not is demonstrated by our strong customer loyalty," said Albinder Dhindsa, Founder, Blinkit.
In FY23, along with grocery - the mainstream categories of e-commerce (electronics, fashion, footwear, and others) will adopt the same concept from Q-commerce and move their inventories further closer to the customers.
According to a survey by Snapbizz, smart Kirana stores are the best proposition for the shopper not just in terms of order fulfillment but also in terms of prices.