In a digital economy obsessed with scale, a new breed of Indian startups is flipping the script. Instead of chasing the masses, they’re zooming in—on hyper-specific audiences, under-served needs, and razor-sharp relevance.

From innovative products to holistic approaches, these companies are redefining the landscape, ensuring comprehensive care that embraces both physical and emotional well-being.

D2C brands have taken the FMCG ecosystem by storm, removing all middlemen and directly reaching the consumers, they start online and grow rapidly by giving higher benefit to consumers.

Currently, India boasts a presence of more than 800 D2C companies with the market expected to be worth $100 billion in 2025.

In order to stay competitive, D2C brands are adopting hybrid business models as margins drop, CAC rises, and competition grows.

D2C brands get the advantage to showcase their story directly to the customers and can achieve the center platform as it directly delivers products and services to the end customers.

The growth of the pet care industry can be attributed to the changing attitudes towards pets as well as growing income in nuclear households

In India, direct-to-consumer (D2C) brands could be looking at a $100 billion addressable consumer opportunity by 2025, according to estimates by Avendus Capital.

The meat industry needs an overhaul. While leading D2C meat brands have transformed the experience of meat purchase for consumers, the purchase experience for bulk buyers continues to remain archaic.

Vivek Gupta, Co-Founder of meat delivery start-up and India's first D2C unicorn Licious stated, “The Indian consumer is evolving very fast. So a lot of problem statements in India need Indian solutions and that is where D2C plays a very important role."

India's influencer market is expected to reach Rs 2,200 crore by 2025.

The brands are seeing a healthy increase in positive consumer sentiments over the last few months, making this festive season one of the most anticipated periods for the D2C industry.