Many brands have picked up the Metaverse space to create their experiences, like Rexona's Marathon Run, Close-Up worked on a City of Love in Decentraland, Magnum Ice Cream made an entire museum.
Today, Lavie has a state-of-the-art R&D and manufacturing facility. It is spread across 5 acres, 150 thousand sq.ft. It is the largest integrated facility in Southeast Asia.
Blended physical and digital platforms will deliver a seamless and ubiquitous buying journey. It will be one connected ecosystem elevating the consumers' end-to-end experience.
The Metaverse has the potential to transform the way we communicate and shape our experiences using an additional multi-dimensional layer by merging the physical and the virtual worlds more realistically.
With the onset of bidding big in advertising, marketers can use the Metaverse to flex their creative muscles in a lucrative new space as now more than ever it is evident that Metaverse real estate is surging and the time to take a giant leap is right now.
The question retail brands should be asking is not when's the right time to enter the Metaverse, but rather how well are they prepared to unleash a parallel economy?
Let's have a look at the various brands that are changing the game in the retail industry by integrating Metaverse technology in their retail operations.
Abroad, brands like Gucci, Ferrari, adidas, Dominos, Nike are stepping ahead to experiment with the Metaverse world, the market of Metaverse is still at its nascent stage in India.
The immersive experience that Metaverse offers, transports consumers to a virtual world while creating synergy with the ‘real' world and the brands that are reaching out to them, in a language they understand