Editors Picks
When a single Instagram post can tip the scales of consumer sentiment, it’s no longer about putting a famous face on a billboard. Celebrity collaborations have shifted from transactional
- By Nandini Banerjee
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- 11 Min Read
India’s consumption story is being rewritten — and it’s not just unfolding in the glossy malls of Mumbai or the posh high streets of Delhi. It’s playing out in Patna’s bustling
- By Nandini Banerjee
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- 24 Min Read
In an age where consumer attention spans are shrinking and loyalty is fickle, D2C (direct-to-consumer) brands are discovering the ultimate growth hack: going niche. While traditional
- By Nandini Banerjee
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- 10 Min Read
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Once upon a time, luxury labels ruled the fashion hierarchy with their iron-clad exclusivity and untouchable price tags. Today, a silent revolution has taken over the Indian market—one
- By Nandini Banerjee
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- 12 Min Read
India is undergoing a seismic shift in its commerce landscape — one that’s marked not just by rapid digital adoption, but by an entirely new consumer mindset. At the heart of this
- By Nandini Banerjee
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- 10 Min Read
There’s a quiet revolution simmering in your kitchen pantry — and it smells like aged, aromatic basmati rice. Once confined to Indian households and diaspora kitchens, this fragrant,
- By Nandini Banerjee
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- 12 Min Read
Recent Stories
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The beauty and personal care industry in India is undergoing a transformational shift, driven by a growing focus on personalization, omnichannel presence,
- By Vaishnavi Gupta
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- 11 Min Read
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In a world constantly reshaped by geopolitics, pandemics, and technological shifts, the once-linear pathways of global trade and supply chains are being
- By Vaishnavi Gupta
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- 12 Min Read
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India's retail landscape is undergoing a seismic shift. With the post-pandemic resurgence, the rules of the game have changed—digitally powered, customer-centric,
- By Vaishnavi Gupta
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- 12 Min Read
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Technology & E-commerceView All Stories
In the ever-evolving landscape of Indian retail, few phenomena have captured attention and reshaped consumer behavior as rapidly and profoundly as quick commerce. In less than a decade, what began as a
- By Vaishnavi Gupta
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- 11 Min Read
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The beauty industry is undergoing a significant transformation with the rise of quick commerce, reshaping how consumers shop for personal care and skincare products. Driven by the demand for speed, accessibility,
- By Vaishnavi Gupta
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- 11 Min Read
As consumer expectations continue to evolve, fashion brands are embracing a new trend that’s sweeping across industries: quick commerce. Traditionally the domain of groceries and essentials, quick commerce—characterized
- By Vaishnavi Gupta
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- 9 Min Read
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Retail behemoths are currently riding the "digital wave." The pre-pandemic start-ups, who relied on technology to reach consumers more effectively and quickly, undoubtedly paved the way for omnichannel
- By Shubham Dasgupta
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- 9 Min Read
Even as technology has helped bring the world closer and made several tasks easier to navigate, it has also resulted in the chronic problem of e-waste. Scores of gadgets such as smartphones and other electronic
- By Guest author
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- 8 Min Read
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