While the supply side grapples with reconfiguration, the demand side has undergone a revolution of its own. According to Goel, consumer expectations have dramatically evolved over the past two decades.

Many predict that the market will not only accelerate but, at the very least, sustain its current growth momentum.

By the end of the year, Modern Bazaar plans to operate 25 stores, including the expansion of its “express format” stores.

From leveraging shared resources to creating groundbreaking products, brand collaboration is reshaping how businesses operate in today’s interconnected world.

In India, where pop culture and fandom hold immense influence, streetwear licensing has provided a unique platform for brands to connect with their customers on a deeper level.