How India’s Retail Game is now about celebrity equity and skin in the game

As Tier II, III and IV cities step into the spotlight, Bharat is no longer just a market on the rise — it's the epicenter of a billion-dollar consumption boom. From premium fashion to high-tech kitchenware, small-town India is redefining aspiration, acces

In a digital economy obsessed with scale, a new breed of Indian startups is flipping the script. Instead of chasing the masses, they’re zooming in—on hyper-specific audiences, under-served needs, and razor-sharp relevance.

Today’s youth aren’t chasing logos — they’re chasing likes. With Instagram as their style compass and speed as their currency, a new wave of masstige fashion brands like Urbanic and NewMe are rewriting the rulebook.

From 30-minute deliveries to fashion trends dropping daily, and 350 million online shoppers demanding instant, personalized experiences, this is no longer a story of catching up. It’s about leaping ahead.

As global demand for fragrant, traceable rice soars, India is turning its age-old grain into a modern luxury — and leaving competitors scrambling to catch up.

In today’s fast-paced world, the right marketing approach isn’t just crucial for staying afloat — it’s the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India?

From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

From coining “Customer Care Associate” to pioneering omnichannel retail in India, BS Nagesh has left an indelible mark on the industry. His story is not just about business; it’s about a lifetime of leading with empathy, purpose, and serving.

As global giants and homegrown labels race to capture the hearts (and wallets) of a diverse consumer base, this billion-dollar market proves to be a treasure trove of untapped potential.

How Myntra is not just riding the wave but steering it, redefining the retail landscape through cutting-edge technology, exclusive partnerships, and customer-first strategies.

From inventory nightmares to reconciliation hurdles, omnichannel retailing is proving to be a double-edged sword.

With over 13 million outlets, kiranas aren’t just keeping pace — they’re leading the charge by embracing digital payments, offering hyper-local delivery, and building trust within their communities.

With its deep roots in Sanskrit, Indriya is a tribute to the five senses, embodying the philosophy of crafting jewelry that awakens and delights every aspect of human consciousness.

Uncover the journey of the brand as it grew from a small textile venture to the world's largest manufacturer of curtains and upholstery fabrics, with a presence in over 65 countries and operations across five cutting-edge facilities.

How the brand is redefining beauty retail with innovation, inclusivity, and personalized experiences.

From high-end to high demand, how the affordable fashion wave is sweeping India and creating retail history.

From stationery and toys to homeware and sports, Singh's ambitious roadmap outlines expansive growth strategies with emphasizes on innovative distribution and licensing tactics.

In a market teeming with flavors and fierce competition, Monin, the century-old French syrup giant, has emerged as a sensation in India.

The sheer size of the market, with 1.4 billion people, is a significant draw. Moreover, the country's digital accessibility and literacy, coupled with a large population of digital consumers, amplify the potential for e-commerce growth.

By leveraging technology, offering a vast product range, and focusing on customer needs, Amazon Business has become an indispensable partner for companies across the country.

Yash Dongre's insights into the House of Anita Dongre's evolution reveal a blend of humility, strategic foresight, and a deep commitment to the brand's core values.

In a world where trends wax and wane, Bacardi stands as a beacon of consistency, its legacy etched in every bottle, its spirit indomitable.

Westside has successfully aligned with the shift, offering sharp prices, fresh fashion every week, and contemporary spaces that resonate with the evolving mindset of the Indian consumer.