I write on e-commerce, retail and D2C space.
Panasonic, one of the legacy players in the consumer electronic segment, which planted its roots in India in 1972, has recently been working to level up the game in its omnichannel front as the demand for ACs, refrigerators, etc. has soared in the season. The company has also been bringing various changes to its business strategies to cater to various market changes.
The democratization would not have been possible without a clearly laid-out strategy and, equally importantly, the role of a new commerce tool.
Breakfast and snacks start-up brand True Elements has been able to capture a decent market share in a segment that has long been ruled by a few legacy players like Nestle, and Kellogg’s, among a few others. Available across over 80 online platforms and over 12,000 retail outlets, the brand is said to be approaching Rs 100 crore ARR and went EBITA positive last year. The brand has succeeded to gain this consumer confidence within just 7 years.
The Indian innerwear market, which was valued at ~Rs 320 billion in 2018 is expected to grow at a CAGR of ~11 percent over the next decade to reach ~Rs 897 billion by 2028. It holds a lot of opportunities for the largely (5 percent) organized market. Modenik Lifestyle is one brand in the category that has been making the best of this opportunity.
India’s Ayurvedic market has long been growing rapidly over the years, and this has particularly accelerated over the last few years aided by the pandemic owing to the demand for the health-conscious products. This has created a boom in the Ayurvedic sector, particularly in the skincare segment where the competition has increased manifold. Kama Ayurveda, Forest Essentials, The Ayurveda Co., Soul Tree, Just Herbs, The Tribe Concepts, Juicy Chemistry, and Ohria Ayurveda are some of the most popular brands in the ecosystem.
Given the rapid development in the fashion industry in the last two years and multiple trends coming to the fore, businesses have been trying to figure out the right strategies that allow them to thrive and expand. Brands like Kazo seems to have cracked the code and has been able to maintain their expansion spree even amidst the pandemic times.
The pandemic has pushed every brand to reconsider its business strategies to figure out what will work and what won’t. Despite the uncertainty and rising challenges, some brands have continued to hold their presence among their consumers and grow further.
Having recently opened a new experience center in the Capital Region, India’s premium cycling brand Firefox bikes is now working towards bringing 6 new entry-level bikes by January. It also plans to open 35 new customer experience centers across India covering all metros and Tier I cities.
With Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL) recently collaborating with 130-year old global electronic brand Westinghouse, major developments are expected in the television market in India. SPPL has claimed to increase its market capture and is planning to launch its retail stores.
However, the TV industry is largely occupied by several foreign players, which SPPL also comprehends and is thus gearing up to counter these brands.
What builds a brand such that it lasts forever and keeps growing as the ages pass, is no small task. Kankatala is one such saree brand that has been able to reach such heights. The company takes pride in having a loyal customer base through generations who return to their stores for every occasion.