To cater to the quick commerce model, brands are launching products specifically tailored for rapid delivery. Miniatures, curated kits, and essential skincare items have become popular choices.
With the rise of platforms like Blinkit and Zepto, fashion brands see quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies.
With India producing more than two million tonnes of e-waste every year, it has raised some questions about how to reduce this burgeoning issue that poses a threat to the environment.
Cross-border e-commerce unlocks a world of limitless opportunities for company growth and global influence because of its ability to interact with clients across the world and transcend geographical borders.
Analysis of the supply chain, inventory, and POS data provides retailers with a pre-emptive prospect of quick re-arrangement of merchandise, stores, and logistics to stay aligned with the changing market dynamics.
Many brands have picked up the Metaverse space to create their experiences, like Rexona's Marathon Run, Close-Up worked on a City of Love in Decentraland, Magnum Ice Cream made an entire museum.
To quantify digital marketing ROI for money invested, you really want to realize the amount you've spent on a mission and the amount you've acquired from it.
With a high-quality talent pool and unmatched cost advantages, homegrown apps and platforms not only have it in them to survive the tough e-commerce market but also grow into businesses that dominate on the global stage.
Retailers must invest in robust camera-enabled systems for greater data collecting, processing, and analysis if they want smart retail to become even smarter.
The emergence of suggestion-based shopping, influencer, and creator-led live commerce, and other factors that give consumers a rich and innovative buying experience from the comfort of their homes have undoubtedly given social commerce a significant boost
With e-commerce now a part of mainstream retail, livestream shopping can facilitate greater customer satisfaction while benefitting both brands and buyers.
Customers who shop online today expect personalization, and there are many use cases for boosting the sales process with personalization throughout the entire customer journey in the B2B sector where the buying cycle can be terribly complex.
Establishing an open network for social commerce will be a game-changer not just for MSMEs in terms of opportunities and growth, but it is India's next step toward building a self-reliant and independent economy.
Omnichannel CX is a unified approach to customer service that engages customers across multiple touchpoints, such as phone, email, social media, chat, and more.