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Expanding Horizons in Consumer Electronics
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  • 11 Min Read
People

In the fast-paced world of technology, where companies rise and fall with every passing trend, Acer India stands as a testament to resilience and…

  • By Vaishnavi gupta
The Body Shop Pioneers Sustainable Beauty in India, Aims for Double-Digit Growth
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  • 9 Min Read
People

The Indian beauty industry is at the cusp of a transformative shift, underscored by a remarkable growth trajectory that can be attributed to the…

  • By Vaishnavi gupta
Levi's Evolution: From Denim Icon to Diverse Lifestyle Brand
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  • 7 Min Read
People

The Indian apparel industry is dynamic and driven by diverse consumer preferences. In 2022, it reached a market size of $172.3 billion, with…

  • By Vaishnavi gupta
Sustainably Fashion Forward
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  • 8 Min Read
People

In an era of cheap Chinese-manufactured clothes and accessories with quality issues, London-based brand, Urbanic came forayed into the Indian market…

  • By Aritra ghosh
Snapdeal: True Value
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  • 8 Min Read
People

The total addressable market for value lifestyle retail market in India was worth $88 billion in FY 2021, as per a RedSeer report. This market is…

  • By Vaishnavi gupta
DealShare: Socially Yours
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  • 7 Min Read
People

Started in 2018, the social commerce company Dealshare, with the help of a network of small entrepreneurs [DealShare Dosts] and a mobile app, is…

  • By Vaishnavi gupta
Melorra's Big Offline Push
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  • 7 Min Read
People

Melorra, established in January 2016 by Saroja Yeramilli, is India’s fastest-growing lightweight D2C brand designing BIS-hallmarked, affordable, and…

  • By Vaishnavi gupta
How Amazon Pay is Using Technology to Revolutionize Transactions
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  • 11 Min Read
People

Digital payments are fast changing the way we transact at the point of sale for any goods or services. UPI’s operational ease has become addictive…

  • By Shubham dasgupta
How GCPL Aims to Tap into The Rural Market with its New Product Portfolio
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  • 9 Min Read
People

As part of the 125-year-old Godrej Group, Godrej Consumer Products is a leading emerging markets company growing at a fast pace with its thriving…

  • By Aritra ghosh
How Ikonic Professional is Planning to Elevate CX with its Standalone Stores
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  • 9 Min Read
People

From the house of SSIZ International, 'Ikonic' is a premier in-house entity that crafts class-leading styling tools. Founded in 2009 by Rayed…

  • By Vaishnavi gupta
How One8 is Creating a Niche for Itself in the Innerwear Category
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  • 7 Min Read
People

One8 by Virat Kohli from Artimas Fashions, a subsidiary of Lux Industries, is on a persistent drive to disrupt the stereotype with pioneering…

  • By Vaishnavi gupta
How Parag Milk Foods is Winning the Trust of the Consumers
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  • 8 Min Read
People

The inception of Parag Milk Foods Limited (PMFL) was a turning point in India’s dairy industry. During 30 years of its journey, it has demonstrated…

  • By Vaishnavi gupta
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